At this time of year we are swamped with advice on New Year resolutions, diet, exercise, healthy living etc. 
It’s the same in business, resolutions about customers, goal setting, service, teambuilding etc. 
One of the quotes I like is “There are no secrets to success, it’s about preparation, hard work and learning from failure” Colin Powell. 
If your business year is a calendar year and you are looking back on your marketing activity in 2017, what went well, what didn’t work, what activities, campaigns yielded the best results? 
What was a good result, what were you trying to achieve - new customers, you enquiries, more sales, higher profits, what else? 
Albert Einstein said “Insanity was doing the same thing over and over again and expecting different results.” 
In their book Built to Last: Successful Habits of Visionary Companies James Collins and Jerry Poras spoke about companies who had outperformed their competitors by a significant margin over a sustained period of time, one of the things he noticed about these companies is that they all had what he called BHAG’s, Big Hairy Audacious Goals, i.e. momentum shifters that drove the business forward. 
Companies who set out to achieve BHAG’s were very careful in how many such goals they took on. 
Most companies who set out to achieve one BHAG will do so, however companies who take on three are more at the same time, will not achieve any, we have finite resources, energies and time. 
Where attention goes, energy flows. 
So what resolutions, BHAG’s , which you take on in 2018, if your desire is to increase the effectiveness of your marketing campaigns we can help. 
THANK YOU – Grazie, Go Raibh Maith Agat, Gracias, Danke sehr, Je vous remercie 
It doesn’t matter what language we use, the meaning is still the same. 
As 2017 draws to a close its time for us to say THANK YOU. 
THANK YOU for reading our blogs and sharing them, for entering our competitions, for your continued loyalty and support and for being our customer. 
We appreciate the trust you place in us, and look forward to our continued relationship during 2018. 
We hope you have a great Christmas with time to unwind, relax and have some fun. 
From all the team at Printcom. 
The Numbers 
• The margin of victory in most golf tournaments is one single shot after approx. 45,000 shots by 156 players 
44% of Sales people give up after one follow up 
80% of successful Sales require five follow ups 
63% of people who request information on your company will not buy for at least three months 
63% of your audience remember stories whereas only 5% remember statistics – the last 5 minutes of any presentation is the most memorable – End with a WOW factor 93% of converted leads are contacted on the 6th attempt. 
• On the phone 86% of our communication is tone and only 14% is the content 
90% of first time voicemails are never returned 
• Each year we lose 14% of our customers 
50% of sales go to the first person to contact the prospect 
• What are your numbers ? 
During the recent American presidential election Donald Trump used the following words more often than any others; 
Stupid, Weak, Loser, We, They, Politically Correct, Moron, Smart, Tough, Dangerous, Bad, Lightweight, Amazing, Huge, Tremendous, Terrific, Zero, Out-of-Control, Classy and Splendid.  
These words were carefully chosen to have the maximum impact on his audience with quite spectacular results. Time will tell if he can live up to the expectations he has raised. 
However when writing our marketing messages here are some words you should avoid as per Steve Tobak: 
Thank you to everyone who entered our World Cup Qualifier Competition, unfortunately out of all the entries we had no winners and all our hopes were dashed to go to Russia in 2018. 
As there were no winners we have nominated Saint Francis Hospice to receive a cheque for €100. 
This was our final competition for 2017 and thanks to everyone who took part in them and congratulations to those winners. 
We will be in touch in 2018 with new promotions and new competitions.Click on this text to edit it. 
Marketing is a strategy, it’s the decisions that are made around what has been known since the 60’s as the Four P’s. 
ProductPricePromotion and Place, in 1981 three new elements were added, Physical Environment, People and Process, however most marketing strategies in SME’s still focus on the original Four P’s. 
The purpose of a marketing strategy is to set the company on a specific course in marketing which is aligned with the overall objectives of the business. 
For most businesses strategic decisions concerning the company’s product range, pricing strategy and sales strategy are fixed for the medium term. However strategic decisions around a promotional strategy are influenced by the success or failure of the chosen strategy on an ongoing basis. 
Haunted Castles, Creepy Churches and lots more treats with no tricks its 20% off until midnight 31st October 2017. Happy Shopping !! 
Pick the four qualifiers from the World Cup Playoffs for a chance to win a €100 voucher 

Printcom says "Hello" COYBIG 

Hi All 
As you know Ireland have qualified for the playoffs for a place in next year’s World Cup Final in Russia. 
The following teams will play each other. 
Republic of Ireland v Denmark 
Northern Ireland v Switzerland 
Croatia v Greece 
Sweden v Italy 
The games will be played over 2 legs, home and away between November 9th and 14th 
You are invited to enter our competition to forecast which of the 4 teams will qualify for the finals in Russia in 2018. 
Closing date for entry Wednesday November 8th 
The winner will receive a €100 voucher of your choice 
Best of Luck – COYBIG !!!! 
This is a name we are unlikely to forget for some time, but how come a storm is named after a person and who was Ophelia? 
In October 2013, seventeen people died throughout Europe following a storm on St Jude’s day. 
After this the Irish and UK Met offices decided to introduce a storm naming system to give a single authoritative name to storms, the first storm was called Abigail in November 2015. 
Storms that trigger a status Orange or Red weather warning will be named. 
Congratulations to Rhona Doyle from SIG Ireland on winning our All Ireland Final Competition. Your prize is on the way !!! 
Thanks to everyone who entered our all Ireland Final Competition  
Congratulations to Rhona Doyle on winning 
There were 8 correct predictions (all ladies !!!) 
Well done Dublin 
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