During the recent American presidential election Donald Trump used the following words more often than any others;
Stupid, Weak, Loser, We, They, Politically Correct, Moron, Smart, Tough, Dangerous, Bad, Lightweight, Amazing, Huge, Tremendous, Terrific, Zero, Out-of-Control, Classy and Splendid.
These words were carefully chosen to have the maximum impact on his audience with quite spectacular results. Time will tell if he can live up to the expectations he has raised.
However when writing our marketing messages here are some words you should avoid as per Steve Tobak: