Email or Letter?
Posted on 16th August 2017 at 11:31
In 2017 it was estimated that every second 2,500,000 emails were sent, that equates to approximately 206 billion per year.
Business emails sent are 120,000,000 per day. 10% of emails bounce and approximately 20% are opened, this means that 70% of all emails are never read.
If you are using email marketing to develop business and grow sales you may be disappointed with the result, the big benefit of emails is that they are free.
If you decide to write to your prospects you can be sure of one thing, all letters are opened.
Letters are perceived to be more personal but there is a cost and it obviously takes longer to reach the customer but guaranteed to be opened and read.Click on this text to edit it.