Posts tagged “Marketing”

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• It is estimated that there are up to 3,000,000 blogs posted every day, if that’s true then how do you get heard or noticed. 
• What is blogging? It’s described as a place to express yourself to the world, a journal or diary that is on the internet! 
• So why a blog? 
• Before you begin blogging set clear objectives. 
• Blogging allows us to tell our story to the marketplace, some of the most powerful words in the language of presenting are “I want to tell you a story” we all love stories, or “I want to tell you a secret”, we love the feeling of being confided in, so if someone decides to share a secret with us we pay attention. 
• Blogging is about communication, it’s about getting noticed, and it’s part of the Attention and Interest from the AIDA (Attention, Interest, Desire and Action) marketing strategy. 
Some benefits of blogging; 
• Allows you tell your story to your target audience. 
• Establish yourself as an expert in your field. 
• Reach out and solve problems. 
• Helps SEO. 
• Create and build brand awareness for your business. 
• Expand your network – A smart person knows everything, A wise person knows everyone. 
• Improves your writing skills. 
• 60% of businesses who blog acquire more customers according to the HubSpot. 
• The best blogs have a headline, tell a story, and have a call to action and a deadline. 
A word of warning - your blog may be competing with one of the other 3 million blogs posted today, your challenge is to get heard or noticed so do as much research and preparation as possible into the content of your blog and your target audience to make sure that your blog achieves your desired objectives. 
A smart person knows everything a wise person knows everyone. 
Business networking is about meeting people, telling your story, helping others, giving and getting introductions. 
Despite the fact that we live in the IPhone era people still like to meet up and talk and do business. 
If you can get a personal introduction to achieve a prospect it is much more powerful than trying to make contact with a total stranger and get an introduction. 
For people you know to introduce you to people they know they have to have faith and trust in you. 
Therefore you have to earn their trust by establishing yourself as a trusted supplier of your goods and services. 
Check out local area for any business networking groups and visit them. 
See who the other members are, check out if you joined would the members benefit from your participation, see how you can help first, establish your credibility, and then ask for business. 
Don’t attend, collect everyone’s business cards and email them, it is unlikely they will respond. 
The benefits of networking are; 
An opportunity to get introductions to your dream prospects. 
The opportunity to present your business at every meeting to educate the other members on the benefits of doing business with you. 
Improvements in confidence and presentation skills. 
The chance to help other members by providing them with introductions to people you know, (Which you will only do when you trust them). 
Despite the availability of all the communication apps people do business with people, and people like to meet and converse face-to-face with other people, that’s networking. 
All other aspects of digital marketing will play a part in how you promote your business, but ultimately if you’re going to do business with a new prospect you will end up in a face-to-face meeting, networking can play a part in getting you those face-to-face meetings. 
If you’re not part of any business network check out one in your local area and pay a visit. 
If there is nobody in the group specialising in your products or services perhaps it’s an opportunity for you to grow your business. 
Here are 10 useful tips for a marketing campaign. 
1. Begin with the end in mind, know what you want your marketing campaign to achieve. 
2. Profile your client, in particular know exactly what kind of marketing stimulus they respond to (analogue or digital). 
3. Fish where the fish are. 
4. Have a compelling offer, a call to action. (Headline - Call to action - Deadline). 
5. Be consistent with your message, do not confuse your target audience. 
6. Set goals that are SMART, specific, measurable, achievable, relevant and timed. 
7. Measure the outcomes compared to your expectations. 
8. If any companies outside of your target market contact you find out what brought your company to their attention. 
9. Look for feedback/testimonials from satisfied customers. 
10. If prospects don't buy, get feedback as to why, is it the arrow (the offer) or the Archer (you). 
When evaluating the effectiveness of your campaign take note of what yielded the best results and use these marketing methods again. 
Do you ever feel that when it comes to promoting your business you're not getting the kind of returns you hoped for? 
• That the marketplace is not listening? 
• Maybe the reason why you're not getting the kind of response you had hoped for is that the message you are sending out is not relevant to that audience. 
• You must fish where the fish are and if you are not catching the kind of fish you want then you are either using the wrong bait or fishing in the wrong place. 
• How do you profile your ideal clients? 
• What do you know about them? 
• How would they find you or you them if they needed your product or services?Click on this text to edit it.