Posts from January 2018

What are the most popular New Year resolutions every January? 
1. Spend more time with family and friends. 
2. Exercise more. 
3. Lose weight. 
4. Stop smoking. 
5. Enjoying life more. 
6. Stop drinking. 
7. Get out of debt. 
8. Learn something new. 
9. Help others. 
10. Get organised. 
The falloff rate is remarkable; 
22% fail after one week. 
40% fail after one month. 
50% fail after three months. 
60% fail after six months. 
For those who do succeed about 40% succeed at the first attempt, up to 17% take over six attempts. 
The number reasons for failed resolutions is a lack of a clear goal, a detailed plan with a specific completion date. 
Some goals should be spread over a longer period e.g. join a local charity and volunteer, plan one family event per month, do a night course. 
Smaller daily changes can lead to nice savings; e.g. one coffee less per day can save up to €1,200.00 per year, a coffee and scone would save up to €1,500.00 per year. 
Make a decision not to eat after 8pm. 
Get up one hour earlier per day. 
Small changes over a longer period of time that daily habits can lead to a new life style. 
Goals that require significant changes in habitual behaviour e.g. stop smoking, may require some help. 
One of the secrets to changing behaviour is to take on goals that are achievable see them through and then repeat the process instead of taking on too many goals and not achieving any. 
At this time of year we are swamped with advice on New Year resolutions, diet, exercise, healthy living etc. 
It’s the same in business, resolutions about customers, goal setting, service, teambuilding etc. 
One of the quotes I like is “There are no secrets to success, it’s about preparation, hard work and learning from failure” Colin Powell. 
If your business year is a calendar year and you are looking back on your marketing activity in 2017, what went well, what didn’t work, what activities, campaigns yielded the best results? 
What was a good result, what were you trying to achieve - new customers, you enquiries, more sales, higher profits, what else? 
Albert Einstein said “Insanity was doing the same thing over and over again and expecting different results.” 
In their book Built to Last: Successful Habits of Visionary Companies James Collins and Jerry Poras spoke about companies who had outperformed their competitors by a significant margin over a sustained period of time, one of the things he noticed about these companies is that they all had what he called BHAG’s, Big Hairy Audacious Goals, i.e. momentum shifters that drove the business forward. 
Companies who set out to achieve BHAG’s were very careful in how many such goals they took on. 
Most companies who set out to achieve one BHAG will do so, however companies who take on three are more at the same time, will not achieve any, we have finite resources, energies and time. 
Where attention goes, energy flows. 
So what resolutions, BHAG’s , which you take on in 2018, if your desire is to increase the effectiveness of your marketing campaigns we can help.