Posts from November 2017

The Numbers 
• The margin of victory in most golf tournaments is one single shot after approx. 45,000 shots by 156 players 
44% of Sales people give up after one follow up 
80% of successful Sales require five follow ups 
63% of people who request information on your company will not buy for at least three months 
63% of your audience remember stories whereas only 5% remember statistics – the last 5 minutes of any presentation is the most memorable – End with a WOW factor 93% of converted leads are contacted on the 6th attempt. 
• On the phone 86% of our communication is tone and only 14% is the content 
90% of first time voicemails are never returned 
• Each year we lose 14% of our customers 
50% of sales go to the first person to contact the prospect 
• What are your numbers ? 
During the recent American presidential election Donald Trump used the following words more often than any others; 
Stupid, Weak, Loser, We, They, Politically Correct, Moron, Smart, Tough, Dangerous, Bad, Lightweight, Amazing, Huge, Tremendous, Terrific, Zero, Out-of-Control, Classy and Splendid.  
These words were carefully chosen to have the maximum impact on his audience with quite spectacular results. Time will tell if he can live up to the expectations he has raised. 
However when writing our marketing messages here are some words you should avoid as per Steve Tobak: 
Thank you to everyone who entered our World Cup Qualifier Competition, unfortunately out of all the entries we had no winners and all our hopes were dashed to go to Russia in 2018. 
As there were no winners we have nominated Saint Francis Hospice to receive a cheque for €100. 
This was our final competition for 2017 and thanks to everyone who took part in them and congratulations to those winners. 
We will be in touch in 2018 with new promotions and new competitions.Click on this text to edit it. 
Marketing is a strategy, it’s the decisions that are made around what has been known since the 60’s as the Four P’s. 
ProductPricePromotion and Place, in 1981 three new elements were added, Physical Environment, People and Process, however most marketing strategies in SME’s still focus on the original Four P’s. 
The purpose of a marketing strategy is to set the company on a specific course in marketing which is aligned with the overall objectives of the business. 
For most businesses strategic decisions concerning the company’s product range, pricing strategy and sales strategy are fixed for the medium term. However strategic decisions around a promotional strategy are influenced by the success or failure of the chosen strategy on an ongoing basis. 
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