Posts from November 2017

 
Thank you to everyone who entered our World Cup Qualifier Competition, unfortunately out of all the entries we had no winners and all our hopes were dashed to go to Russia in 2018. 
 
As there were no winners we have nominated Saint Francis Hospice to receive a cheque for €100. 
 
This was our final competition for 2017 and thanks to everyone who took part in them and congratulations to those winners. 
 
We will be in touch in 2018 with new promotions and new competitions.Click on this text to edit it. 
 
Marketing is a strategy, it’s the decisions that are made around what has been known since the 60’s as the Four P’s. 
 
ProductPricePromotion and Place, in 1981 three new elements were added, Physical Environment, People and Process, however most marketing strategies in SME’s still focus on the original Four P’s. 
 
The purpose of a marketing strategy is to set the company on a specific course in marketing which is aligned with the overall objectives of the business. 
 
For most businesses strategic decisions concerning the company’s product range, pricing strategy and sales strategy are fixed for the medium term. However strategic decisions around a promotional strategy are influenced by the success or failure of the chosen strategy on an ongoing basis.