The Magic of Personalisation
Posted on 28th January 2019 at 16:53
One way to grow sales in 2019 is to target individual customers with a message that is tailored to them.
In 2018 62% of all direct mail letters were opened compared to 34% of emails.
In the USA 50% of mails are considered spam and the desktop click to open rate is 18% (Radicti Group 2018)
Personalised mail can yield an ROI of up to 25% (Romax 2018)
1. Profiling your target market
2. Design a marketing message that catches their attention
3. Printing, Personalise and Post your message to your target market.