Posts tagged “Personalised Letter”

One way to grow sales in 2019 is to target individual customers with a message that is tailored to them. 
In 2018 62% of all direct mail letters were opened compared to 34% of emails. 
In the USA 50% of mails are considered spam and the desktop click to open rate is 18% (Radicti Group 2018) 
Personalised mail can yield an ROI of up to 25% (Romax 2018) 
1. Profiling your target market 
 
2. Design a marketing message that catches their attention 
 
3. Printing, Personalise and Post your message to your target market. 
 
 
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