Posts from July 2017

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The importance of a handshake cannot be overrated 

Posted on 18th July 2017 at 12:44 
Just like handwriting, how a person shakes hand is also a clue to their inner nature. Nowhere will you find a larger variety in handshakes than at your workplace. So if you know what each handshake says about the person you are interacting with at workplace, you can put that knowledge to good use. Here are ten types of handshakes that you should know about. 

 

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First Impressions Count 

Posted on 13th July 2017 at 11:17 
The importance of good body language. We never get a second chance to create a first impression. 
We never get a second chance to create a first impression. 
Body language can be up to 70% of all communication at the first meeting. 
Within the first seven seconds of meeting the other person has checked you out visually. 
If you are not aware of good body language you maybe undermining your networking opportunities by discouraging the other person. 
Some tips to good body language; 
Good eye contact, the most successful business leaders in the world are renowned for making good eye contact and maintaining it during their discussions, do not let your eyes wander to other people or things during your meeting. 
Arm movement - folded arms signifies boredom and a barrier between you and the other person arms behind your back signify interest, never point. 
Stance - do not lean on something or against something, it signifies boredom. 
Stand an arms lent from the other person, do not invade their space. 
Facial expressions - listen closely and show an interest in what the other person is saying. 
Mobile phones - make sure your mobile phone does not interrupt your meeting or distract the other person, do not have it visible when it’s a distraction for you. 
Name - everybody likes to be called by their name, it can be difficult to remember everyone’s name, try and develop a technique that ensures you remember the name of the person you have met. 
Finally - if you’re meeting went well find some way to follow-up with an email or text thanking the person for their time. 
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To Blog or not to Blog ! 

Posted on 5th July 2017 at 13:00 
This content will be shown in the summary on the main blog page. Click on this text to edit it. 
• It is estimated that there are up to 3,000,000 blogs posted every day, if that’s true then how do you get heard or noticed. 
• What is blogging? It’s described as a place to express yourself to the world, a journal or diary that is on the internet! 
• So why a blog? 
• Before you begin blogging set clear objectives. 
• Blogging allows us to tell our story to the marketplace, some of the most powerful words in the language of presenting are “I want to tell you a story” we all love stories, or “I want to tell you a secret”, we love the feeling of being confided in, so if someone decides to share a secret with us we pay attention. 
• Blogging is about communication, it’s about getting noticed, and it’s part of the Attention and Interest from the AIDA (Attention, Interest, Desire and Action) marketing strategy. 
Some benefits of blogging; 
• Allows you tell your story to your target audience. 
• Establish yourself as an expert in your field. 
• Reach out and solve problems. 
• Helps SEO. 
• Create and build brand awareness for your business. 
• Expand your network – A smart person knows everything, A wise person knows everyone. 
• Improves your writing skills. 
• 60% of businesses who blog acquire more customers according to the HubSpot. 
• The best blogs have a headline, tell a story, and have a call to action and a deadline. 
 
A word of warning - your blog may be competing with one of the other 3 million blogs posted today, your challenge is to get heard or noticed so do as much research and preparation as possible into the content of your blog and your target audience to make sure that your blog achieves your desired objectives. 
 
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Benefits of Networking 

Posted on 5th July 2017 at 12:33 
A smart person knows everything a wise person knows everyone. 
Business networking is about meeting people, telling your story, helping others, giving and getting introductions. 
Despite the fact that we live in the IPhone era people still like to meet up and talk and do business. 
If you can get a personal introduction to achieve a prospect it is much more powerful than trying to make contact with a total stranger and get an introduction. 
For people you know to introduce you to people they know they have to have faith and trust in you. 
Therefore you have to earn their trust by establishing yourself as a trusted supplier of your goods and services. 
Check out local area for any business networking groups and visit them. 
See who the other members are, check out if you joined would the members benefit from your participation, see how you can help first, establish your credibility, and then ask for business. 
Don’t attend, collect everyone’s business cards and email them, it is unlikely they will respond. 
 
The benefits of networking are; 
An opportunity to get introductions to your dream prospects. 
The opportunity to present your business at every meeting to educate the other members on the benefits of doing business with you. 
Improvements in confidence and presentation skills. 
The chance to help other members by providing them with introductions to people you know, (Which you will only do when you trust them). 
Despite the availability of all the communication apps people do business with people, and people like to meet and converse face-to-face with other people, that’s networking. 
All other aspects of digital marketing will play a part in how you promote your business, but ultimately if you’re going to do business with a new prospect you will end up in a face-to-face meeting, networking can play a part in getting you those face-to-face meetings. 
If you’re not part of any business network check out one in your local area and pay a visit. 
If there is nobody in the group specialising in your products or services perhaps it’s an opportunity for you to grow your business. 
 
 
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