Digital Marketing versus Traditional Marketing
Posted on 1st November 2017 at 16:04
Marketing is a strategy, it’s the decisions that are made around what has been known since the 60’s as the Four P’s.
Product – Price – Promotion and Place, in 1981 three new elements were added, Physical Environment, People and Process, however most marketing strategies in SME’s still focus on the original Four P’s.
The purpose of a marketing strategy is to set the company on a specific course in marketing which is aligned with the overall objectives of the business.
For most businesses strategic decisions concerning the company’s product range, pricing strategy and sales strategy are fixed for the medium term. However strategic decisions around a promotional strategy are influenced by the success or failure of the chosen strategy on an ongoing basis.